BSB60520 Advanced Diploma of Marketing and Communication

CRICOS Course Code: 106850K

Advanced Diploma of Marketing and Communication is a nationally recognised qualification.

This qualification reflects the role of individuals who provide leadership and support the strategic direction in the marketing and communications activities of an organisation. 

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Training is conducted Blended face-to-face and online, 20 hours per week 70% classroom environment and 30% online (Moodle). 

Ten hours each week of self-study and assessment research is recommended during term time.

Sessions are trainer-led in-group sizes of up to 30 participants. The training program is undertaken using a planned schedule in accordance with national standards. 

Employment Pathway

The Advanced Diploma is intended to prepare students or recognise and develop existing workers who are performing a range of administrative based roles in a business environment. Graduates at this level will have theoretical and practical knowledge and skills for specialised and/or skilled work and/or further learning.

This qualification is transferrable across many industries, as it teaches transferrable business skills.

Employment outcomes targeted by this qualification include:

Advertising account planning managerDigital/social media marketing manager
Marketing managerCommunication manager
Marketing strategist                      Events manager
Marketing consultant  Brand manager

Entry Requirements

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have four years of equivalent full-time relevant work experience.

The Course Facts

Duration: 80 weeks plus 24 weeks of breaks (Two Years)

Delivery mode: 

20 hrs of learning per week.

70% face to face classroom environment and 30% online (Moodle)

Sydney Location: Level 2 & 4

Course Structure

The course will be delivered in four terms over a two-year period.

The 2023 term dates are:

  • 16 January
  • 13 March
  • 29 May
  • 17 July
  • 04 September
  • 06 November

The following identifies each term and the units of competency to be delivered:

Term One

  •  BSBMKG621-Develop organisational marketing strategy
  •  BSBMKG622-Manage organisational marketing processes 

Term Two

  •  BSBMKG622-Manage organisational marketing processes
  •  BSBMKG623-Develop marketing plans

Term Three

  •  BSBMKG623-Develop marketing plans
  •  BSBMKG626-Develop advertising campaigns
  •  BSBMKG624-Manage market research

Term Four

  •  BSBMKG624-Manage market research
  •  BSBOPS601- Develop and implement a business plan

Term Five

  • BSBOPS601-Develop and implement a business plan
  • BSBPMG536-Manage Project Risk
  • BSBLDR601-Lead and manage organisational change

Term Six

  • BSBLDR601-Lead and manage organisational change
  • BSBTWK601-Develop and maintain strategic business networks

Term Seven

  • BSBTWK601-Develop and maintain strategic business networks
  • BSBFIN501-Manage budgets and financial plans
  • BSBSTR601-Manage innovation and continuous improvement

Term Eight

  • BSBSTR601-Manage innovation and continuous improvement
  • BSBMKG628-Lead organisational public relations