BSB40820 Certificate IV in Marketing and Communication
CRICOS Course Code: 106848D
The Certificate IV in Marketing and Communication is a nationally recognised qualification.
This qualification reflects the role of individuals who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyses and evaluate information from a variety of sources.
Training is conducted Blended face-to-face and online, 20 hours per week 70% classroom environment and 30% online (Moodle).
10 hours each week of self-study and assessment research is recommended during term time.
Sessions are trainer-led in-group sizes of up to 30 participants. The training program is undertaken using a planned schedule in accordance with national standards.
Employment Pathway
The Certificate IV in Marketing and Communication is intended to prepare students or recognise and develop existing workers who are performing a range of administrative based roles in a business environment. Graduates at this level will have theoretical and practical knowledge and skills for specialised and/or skilled work and/or further learning.
This qualification is transferrable across many industries, as it teaches transferrable business skills.
Employment outcomes targeted by this qualification include:
Customer service advisor | E-Business Practitioner |
General clerk | Student services officer |
Typist | Word processing operator |
Entry Requirement
Nil
The Course Facts
Duration: 40 weeks plus 12 weeks of breaks (One Year)
Delivery mode:
20 hrs of learning per week.
70% classroom environment and 30% online (Moodle)
Sydney Location: Level 2 & 4
Course Structure
The course will be delivered in four terms over a one-year period.
The 2023 intake dates are:
- 16 January
- 13 March
- 29 May
- 17 July
- 04 September
- 06 November
The following identifies each term and the units of competency to be delivered:
Term One
- BSBMKG434-Promote products and services
- BSBOPS404-implement customer service strategies
- BSBWRT411-Write complex documents
Term Two
- BSBCRT412-Articulate, present and debate ideas
- BSBCMM411-Make a presentation
- BSBMKG440-Apply marketing communication across a convergent industry
Term Three
- BSBMKG439-Develop and apply knowledge of marketing communication industry
- BSBMKG431-Assess marketing opportunities
- BSBMKG435-Analyse consumer behaviour
Term Four
- BSBMKG435-Analyse consumer behaviour
- BSBMKG433-Undertake marketing activity
- BSBPEF402-Develop personal work priorities
- BSBTWK503-Manage meetings