BSB40820 Certificate IV in Marketing and Communication

CRICOS Course Code: 106848D

The Certificate IV in Marketing and Communication is a nationally recognised qualification.

This qualification reflects the role of individuals who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyses and evaluate information from a variety of sources.

Training is conducted Blended face-to-face and online, 20 hours per week 70% classroom environment and 30% online (Moodle).

10 hours each week of self-study and assessment research is recommended during term time.

Sessions are trainer-led in-group sizes of up to 30 participants. The training program is undertaken using a planned schedule in accordance with national standards. 

Employment Pathway

The Certificate IV in Marketing and Communication is intended to prepare students or recognise and develop existing workers who are performing a range of administrative based roles in a business environment. Graduates at this level will have theoretical and practical knowledge and skills for specialised and/or skilled work and/or further learning.

This qualification is transferrable across many industries, as it teaches transferrable business skills.

Employment outcomes targeted by this qualification include:

Customer service advisorE-Business Practitioner
General clerkStudent services officer
TypistWord processing operator

Entry Requirement


The Course Facts

Duration: 40 weeks plus 12 weeks of breaks (One Year)

Delivery mode: 

20 hrs of learning per week.

70% classroom environment and 30% online (Moodle)

Sydney Location: Level 2 & 4

Course Structure

The course will be delivered in four terms over a one-year period.

The 2023 intake dates are:

  • 16 January
  • 13 March
  • 29 May
  • 17 July
  • 04 September
  • 06 November

The following identifies each term and the units of competency to be delivered:

Term One

  • BSBMKG434-Promote products and services
  • BSBOPS404-implement customer service strategies
  • BSBWRT411-Write complex documents

Term Two

  • BSBCRT412-Articulate, present and debate ideas
  • BSBCMM411-Make a presentation
  • BSBMKG440-Apply marketing communication across a convergent industry

Term Three

  • BSBMKG439-Develop and apply knowledge of marketing communication industry
  • BSBMKG431-Assess marketing opportunities
  • BSBMKG435-Analyse consumer behaviour

Term Four

  • BSBMKG435-Analyse consumer behaviour
  • BSBMKG433-Undertake marketing activity
  • BSBPEF402-Develop personal work priorities
  • BSBTWK503-Manage meetings