The BSB42415 Certificate IV in Marketing & Communication is designed to introduce students to fundamental marketing knowledge while developing a comprehensive understanding of digital marketing, consumer behaviour, leadership skills and networking.
Core Subjects
Learn how to make presentations, articulate, present and debate ideas, apply Digital Solutions to work processes and more.
Elective Subjects
You will be able to develop and communicate marketing strategies, conduct market research, analyse consumer behavior, run marketing campaigns and more.
Career Outcomes
Work in the areas of: Marketing Research Assistant, Marketing Coordinator or Marketing Officer.
Entry Requirements (International Students)
All students must be aged 18 years or over at the time of enrolment
International students need to have an IELTS score of 5.5 with no band less than 5.0 or equivalent
** Rosehill College requires a language, literacy, and numeracy skills assessment to be completed upon entry into the course to be completed at the Orientation day session.
Units of Competency
Core Unit
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
Elective Units
BSBMKG401 Profile the market
BSBMKG408 Conduct market research
BSBMKG413 Promote products and services
BSBPRO401 Develop product knowledge
BSBRES411 Analyse and present research information
BSBWRT401 Write complex documents
BSBCUS401 Coordinate implementation of customer service strategies