BSB50620 Diploma of Marketing and Communication

CRICOS Course Code: 106849C

The Diploma of Marketing and Communication is a nationally recognised qualification.

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.  

Training is conducted Blended face-to-face and online, 20 hours per week 70% classroom environment and 30% online (Moodle). 

10 hours each week of self-study and assessment research is recommended during term time.

Sessions are trainer-led in-group sizes of up to 30 participants. The training program is undertaken using a planned schedule in accordance with national standards. 

Employment Pathway

The Diploma of Marketing and Communication is intended to prepare students or recognise and develop existing workers who are performing a range of administrative based roles in a business environment. 

Graduates at this level will have theoretical and practical knowledge and skills for specialised and/or skilled work and/or further learning.

This qualification is transferrable across many industries, as it teaches transferrable business skills.

Employment outcomes targeted by this qualification include:

Customer service advisorE-Business Practitioner
General clerk             Student services officer
TypistWord processing operator

Entry Requirements

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry, and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


Have two years equivalent full-time relevant work experience.

The Course Facts

Duration: 40 weeks plus 12 weeks of breaks (One Year)

Delivery mode: 

20 hrs of learning per week.

70% classroom environment and 30% online(Moodle)

Sydney Location: Level 2 & 4

Course Structure

The course will be delivered in four terms over a one-year period.

The 2022 term dates are:

  • 16 January
  • 13 March
  • 29 May
  • 17 July
  • 04 September
  • 06 November

The following identifies each term and the units of competency to be delivered:

 Term One

  •  BSBMKG543 – Plan and interpret market research 
  •  BSBMKG552 -Design and develop marketing communication plans 
  •  BSBPMG430 -Undertake project work
  •  BSBMKG541 -Identify and evaluate marketing opportunities

 Term Two

  • BSBMKG541-Identify and evaluate marketing opportunities
  • BSBMKG542-Establish and monitor the marketing mix
  • BSBMKG555-Write persuasive copy
  • BSBMKG551-Create multiplatform advertisements for mass media

Term Three

  • BSBMKG551- Create multiplatform advertisements for mass media 
  • BSBMKG545 -Conduct marketing audit
  • BSBFIN501-Manage budgets and financial plans
  • BSBOPS505- Manage organisational customer service

Term Four

  • BSBOPS505-Manage organisational customer service
  • BSBMKG550-Promote products and services to international markets
  • BSBOPS504- Manage business risk