BSB52415 Diploma of Marketing & Communication


Diploma of Marketing & Communication

BSB52415 – CRICOS CODE 099407C

This course is developed for students who need knowledge regarding modern marketing field, upon completion students will be able to demonstrate a range of marketing skills and engage actively digital marketing with exposure to varieties of marketing tools.

Core Subjects

You learn to interpret market trends, design and develop an integrated marketing and communications plan and more.

Elective Subjects

You will be able to plan and direct marketing activities, Develop and implement marketing plans, Create multichannel advertising campaigns, Interpret marketing trends and more.

Career Outcomes

  • Marketing Manager,
  • Marketing Team Leader or
  • Product Manager

Units of Competency

BSBMKG507Interpret market trends and developments
BSBMKG523Design and develop an integrated marketing communication plan
BSBPMG522Undertake project work
 BSBADV507 Develop a media plans
 BSBADV509 Create mass print media advertisements
 BSBLDR502 Lead and manage effective workplace relationships
 BSBMKG501 Identify and evaluate marketing opportunities
 BSBMKG502 Establish and adjust the marketing mix
 BSBMKG506 Plan market research
 BSBMKG514 Implement and monitor marketing activities
 BSBMKG515 Conduct a marketing audit
 BSBWRT501 Write persuasive copy

Quick Course Guide

Delivery mode – Blended learning 33% online and 67% face to face.

Course Duration -52 weeks

Location – Rosehill Campus, Sydney

Entry Requirements

  • All students must be aged 18 years or over at the time of enrolment
  • International Students need to have IELTS score of 5.5 with no band less than 5.0 or equivalent


  • Successful completion of an AQF recognised BSB42415 Certificate IV in Marketing and Communication (Core units)

** Rosehill College requires an language, literacy and numeracy skills assessment to be completed upon entry into the course to be completed at Orientation day session.