BSB60520 Advanced Diploma of Marketing and Communication

CRICOS Course Code: 106850K

Advanced Diploma of Marketing and Communication is a nationally recognised qualification.

This qualification reflects the role of individuals who provide leadership and support the strategic direction in the marketing and communications activities of an organisation. 

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Training is conducted Blended face-to-face and online, 20 hours per week 70% classroom environment and 30% online (Moodle). 

Ten hours each week of self-study and assessment research is recommended during term time.

Sessions are trainer-led in-group sizes of up to 30 participants. The training program is undertaken using a planned schedule in accordance with national standards. 

Employment Pathway

The Advanced Diploma is intended to prepare students or recognise and develop existing workers who are performing a range of administrative based roles in a business environment. Graduates at this level will have theoretical and practical knowledge and skills for specialised and/or skilled work and/or further learning.

This qualification is transferrable across many industries, as it teaches transferrable business skills.

Employment outcomes targeted by this qualification include:

Advertising account planning managerDigital/social media marketing manager
Marketing managerCommunication manager
Marketing strategist                      Events manager
Marketing consultant  Brand manager

Entry Requirements

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


Have four years equivalent full-time relevant work experience.

The Course Facts

Duration: 80 weeks plus 24 weeks of breaks (Two Years)

Delivery mode: 

20 hrs of learning per week.

70% face to face classroom environment and 30% online (Moodle)

Sydney Location: Level 2 & 4

Course Structure

The course will be delivered in four terms over a two-year period.

The 2022 term dates are:

Term 1:
Term One: 03 January – 13 March 2022
Term 2:
Term Two: 04 April – 12 June 20222
Term 3:
Term Three: 04 July – 11 September 2022
Term 4:
Term Four: 03 October – 11 December 2022
Term 5:
Term Five: 09 January – 19 March 2023
Term 6:
Term Six: 10 April -18 June 2023
Term 7:
Term Seven: 10 July – 17 September 2023
Term 8:
Term Eight: 09 October – 17 December 2023

The following identifies each term and the units of competency to be delivered:

Term One

 BSBMKG621-Develop organisational marketing strategy

 BSBMKG622-Manage organisational marketing processes 

Term Two

 BSBMKG622-Manage organisational marketing processes

 BSBMKG623-Develop marketing plans

Term Three

 BSBMKG623-Develop marketing plans

 BSBMKG626-Develop advertising campaigns

 BSBMKG624-Manage market research

Term Four

 BSBMKG624-Manage market research

 BSBOPS601- Develop and implement a business plan

Term Five

BSBOPS601-Develop and implement a business plan

BSBPMG536-Manage project Risk

BSBLDR601-Lead and manage organisational change

Term Six

BSBLDR601-Lead and manage organisational change

BSBTWK601-Develop and maintain strategic business networks

Term Seven

BSBTWK601-Develop and maintain strategic business networks

BSBFIN501-Manage budgets and financial plans

BSBSTR601-Manage innovation and continuous improvement

Term Eight

BSBSTR601-Manage innovation and continuous improvement

BSBMKG628-Lead organisational public relations

Minimum Entry Requirements: 

  • Be over the age of 18
  • Demonstrate good command of written and spoken English
  • Verified evidence of IELTS Level 5.5
  • Provide your own Laptop and/or tablet   
  • Have completed an equivalent secondary schooling level of a High School Certificate or can demonstrate suitable work experience.

Meet the following Student Visa subclass 500 Vocational Education & Training requirements;

  • Be of good character
  • Be of sound health
  • Have acceptable health insurance through the Overseas Student Health Cover (OSHC) for yourself and any members of your family unit accompanying you to Australia
  • Have no outstanding debts to the Commonwealth of Australia
  • Demonstrate the capacity to meet basic living costs requirements set by the Australian Government

Application Process

To enrol into a course as an overseas student at Rosehill College, applicants must complete an International Student Enrolment Form available from the website.

The form should be completed in full and submitted by email to:

The application for enrolment must be accompanied by:

  • Evidence of IELTS proficiency (General Score of 5.5)
  • Evidence of a High School Certificate or equivalent secondary schooling out- come

When we receive your application, our Admissions Officer will review it for completeness. When the application for enrolment is complete you will be issued a Letter of Offer (valid 30 days), invoice for an initial payment of fees and provided with a Student Agreement for your review.

Once you accept the offer you are required to return the student agreement with the initial payment of fees, IELTS and education proof.

Upon approval of your application, an electronic confirmation of enrolment (eCoE) will be generated and forwarded to the Department of Immigration and Border Protection and yourself at the address provided on your application with an official receipt for the fees paid.

It is the applicant’s responsibility to apply for a student visa. If your application is not complete, an Admissions Officer will contact you.

Making a student visa application

Complete the online form through the DIBP’s Account and pay the application fee

Include evidence of your intended course of study. This can be a Certificate of Enrolment (CoE) or, for applicants already inside Australia, a Letter of Offer from your education institution.

Successful Student Visa

If your student visa application is approved, you should contact Rosehill College and provide evidence of approval. Rosehill College will contact you to confirm your timetable, start date and all other arrangements for your study with us.

Unsuccessful Student Visa

If your student visa application is NOT approved, you must advise Rosehill College and apply in writing for a refund of student fees, in accordance with our Fee Refund Policy.

For further information please contact:

Rosehill College Admissions Office on:


Phone: +61 2 9211 1288

Please refer to the website and the International Student Handbook for further details. 

International Students should also visit, which gives more information about the study environment, course fees and refund policy, support services, and schooling obligations for dependent children.

The website covers the remaining general information that is relevant to all International Students and is required by the legislation and also has links to other Rosehill College pages with specific information.