Diploma of Marketing
and Communication
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Diploma of Marketing and Communication

BSB50620 | CRICOS 106849C

COURSE DETAILS

Course Overview

The Diploma of Marketing and Communication at Rosehill College develops advanced marketing and communication capabilities, preparing students for senior and supervisory roles within the marketing industry. The course focuses on strategic marketing planning, consumer behaviour analysis, and integrated marketing communication strategies.

This qualification is designed for students seeking up-to-date knowledge of modern marketing practices. Upon completion, students will be able to demonstrate a broad range of marketing skills and actively engage in digital marketing activities using contemporary marketing tools and platforms.

Why Choose This Course?
11 core units covering strategic marketing and communication
Real-world marketing projects and campaign activities
Pathway to Advanced Diploma of Marketing and Communication
WHY ROSEHILL

Why Choose Rosehill College?

Hands-on training using industry-standard marketing tools and technologies to prepare students for strategic marketing roles.

Practical learning through real-world marketing projects, campaign planning, and market research activities.

A supportive learning environment tailored for international students, with flexible study options to suit individual learning needs.

A conveniently located campus in Ultimo, Sydney — close to public transport, cafes, and key student amenities.

INTAKE DATES

2026 Intake Dates

FEB23
APR13
MAY25
JUL13
AUG24
OCT12
NOV23
ENTRY REQUIREMENTS

Entry Requirements

INTERNATIONALInternational Students
Applicants must be over 18 years of age.
IELTS 6.0 or equivalent English proficiency required.
Completion of BSB40820 Certificate IV in Marketing and Communication, or equivalent units, or two years relevant work experience.
DOMESTICDomestic Students
Applicants must be over 18 years of age.
Completion of BSB40820 Certificate IV in Marketing and Communication, or equivalent units, or two years relevant work experience.
UNITS OF COMPETENCY

Core Units

11 core units covering marketing strategy, consumer behaviour, and communication planning.

BSBPMG430Undertake project work
BSBMKG549Profile and analyse consumer behaviour for international markets
BSBMKG541Identify and evaluate marketing opportunities
BSBMKG542Establish and monitor the marketing mix
BSBMKG551Create multiplatform advertisements for mass media
BSBFIN501Manage budgets and financial plans
BSBOPS504Manage business risk
BSBMKG545Conduct marketing audit
BSBMKG555Write persuasive copy
BSBMKG543Plan and interpret market research
BSBMKG552Design and develop marketing communication plans
ELECTIVE UNITS

Elective Units

TBCElective units selected in accordance with BSB50620 training package requirements
GRADUATE OUTCOMES

Graduate Outcomes

Skills and competencies you will develop through this qualification

Develop and implement strategic marketing initiatives that drive business growth.

Manage and evaluate complex marketing campaigns across digital and traditional platforms.

Apply market research and consumer analytics to inform business decisions.

Create multiplatform advertisements and persuasive marketing copy.

Conduct marketing audits and establish effective marketing mix strategies.

Design and develop integrated marketing communication plans.

Manage budgets, business risk, and project work in marketing contexts.

PATHWAYS

Pathways Into the Qualification

Applicants may enter through prior qualifications or relevant work experience.

BSB40820 Certificate IV in Marketing and Communication
Two years equivalent full-time relevant work experience in marketing

Pathways From the Qualification

Graduates may progress to further study or employment in marketing.

BSB60520 Advanced Diploma of Marketing and Communication
Bachelor of Marketing or related degree programs

Employment Pathways

Graduates may pursue roles including, but not limited to:

Marketing Manager
Digital Marketing Specialist
Marketing Communications Coordinator
Market Research Analyst
Apply now

Ready to Elevate Your Marketing Career?

Apply online or contact us at (02) 7228 0008 to discuss your study options.