Rosehill College
Advanced Diploma of Marketing and Communication
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Advanced Diploma of Marketing and Communication

BSB60520 | CRICOS 106850K

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COURSE DETAILS

Course Overview

The Advanced Diploma of Marketing and Communication develops strategic marketing leadership capabilities for students seeking senior roles in marketing and communication. The qualification focuses on building strategic thinking, communication skills, and practical application to support marketing operations across diverse business environments.

Upon completion, students will demonstrate a broad range of advanced marketing competencies and actively engage in digital marketing activities using contemporary marketing tools and platforms.

Why Choose This Course?
Advanced strategic marketing and leadership skills
Focus on digital marketing and contemporary platforms
Pathway to Bachelor of Marketing or related degrees
WHY ROSEHILL

Why Choose Rosehill College?

Hands-on training using industry-standard tools and facilities for strategic marketing roles.

Applied learning through structured activities and practical assessments in marketing strategy.

A supportive learning environment tailored for international students, with flexible study options to suit individual learning needs.

A conveniently located campus in Ultimo, Sydney — close to public transport, cafes, and key student amenities.

INTAKE DATES

2026 Intake Dates

APR13
JUL13
OCT12
ENTRY REQUIREMENTS

Entry Requirements

INTERNATIONALInternational Students
Applicants must be over 18 years of age.
IELTS 6.0 or equivalent.
Completion of BSB50620 Diploma of Marketing and Communication, or equivalent units, or four years relevant work experience.
DOMESTICDomestic Students
Applicants must be over 18 years of age.
Completion of BSB50620 Diploma of Marketing and Communication, or equivalent units, or four years relevant work experience.
UNITS OF COMPETENCY

Core Units

5 core units covering strategic marketing planning, digital engagement, and brand management.

BSBMKG621Develop a marketing communication plan for a product or service
BSBMKG622Manage organisational marketing processes
BSBMKG623Develop marketing strategies
BSBMKG624Manage digital marketing engagement
BSBMKG625Manage brand strategy
ELECTIVE UNITS

Elective Units

BSBMKG543Plan and interpret market research
BSBPMG536Manage project risk
BSBPEF501Manage personal and professional development
BSBMKG549Profile and analyse consumer behaviour for international markets
BSBPMG532Manage project quality
GRADUATE OUTCOMES

Graduate Outcomes

Skills and competencies you will develop through this qualification

Develop and lead strategic marketing initiatives that drive business growth and strengthen brand positioning.

Manage and evaluate complex marketing campaigns across digital and traditional platforms.

Apply advanced market research and consumer analytics to inform high-level business decisions.

Lead teams and influence stakeholders through effective communication, leadership, and negotiation strategies.

Ensure marketing activities comply with legal, ethical, and organisational standards at a strategic level.

PATHWAYS

Pathways Into the Qualification

Applicants enter through the Diploma of Marketing or relevant work experience.

BSB50620 Diploma of Marketing and Communication
Four years equivalent full-time relevant work experience in marketing

Pathways From the Qualification

Graduates may progress to higher education or senior marketing roles.

Bachelor of Marketing, Business, or related degree programs
Master-level qualifications in marketing and management

Employment Pathways

Graduates may pursue roles including, but not limited to:

Marketing Manager
Brand Strategist
Digital Marketing Director
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Ready to Lead Marketing Strategy?

Apply online or contact us at (02) 7228 0008 to discuss your study options.

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